Imagine being in the middle of a major project—whether it’s making a critical decision for your startup or purchasing a commercial space—only to realize you’ve made a bad choice. Fixing it now costs 10 times more than if you had anticipated the issue earlier. In other words, if solving your problem before would have cost $9000, now it costs $9,0000.
One example of this happens in companies like Rappi. Before using predictive models, every football (soccer) game resulted in 50% higher losses due to poor, data-lacking decisions. Without knowing where, when, and how much to invest to meet demand, losses piled up. Today, thanks to predictive analytics, investments are made only when necessary, radically transforming the financial landscape of an entire sector.
Another example? It almost happened to me in a real estate project. We had a 200 m² space with no defined use. A wrong decision would have cost us over $10,000 in future corrections.
Fortunately, by conducting market research, we identified the most profitable option before construction. The result? Zero losses and maximum profitability.
📉 Moral of today’s post: Don’t wait until you’re losing money to act proactively.
📊 Data-driven tools like predictive analytics and market research help you avoid costly mistakes before they happen.
Now, what about you? Do you make decisions without data? You might be losing more than you realize. If this post resonates with something you or your company is experiencing, let’s talk—I am always happy to help other people and learn from past and present work experiences.
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